France with a lot of equipment and participants, call on a manager . Always plan two video projectors (one in the room and 1 laptop that you plan just in case), as well as a spare PC. Film one of your interventions and then broadcast them on your website and Youtube . Start registration as soon as possible . Ask your participants to register themselves . Do not underestimate the importance of food . At the end of your Tour de France, always do a debriefing to analyze with your teams what worked or not 14 –
If you rent a hotel or a room in an exceptional place, be careful of the posters taking email list providers in india on the walls… 15 – Beware of promising places but much cheaper than the competition… 16 – Always allow 15 to 30 minutes between the theoretical start and the actual start… 17 – Place on the chairs of the participants 1 pencil + 1 notepad + your satisfaction questionnaire (in order to improve your service if necessary) 18 – Use name badges 19 – Installation and settings 20 –
Communication with Sponsors and Exhibitors 21
Offer exceptional promotions, training, etc. to thank people for coming. 22 – Are your competitors also doing a tour of France? 23 – Categorize your customers to invite the most important ones to come. 24 – Use all your marketing tools to communicate 25 – Take care of the visibility and visuals of your Powerpoints 26 – Plan a “social media” device to create buzz before, during and after the event 27 – Find partners and motivate them to also communicate on their contact databases 28 – Gather a strong team 29 – Put practice before theory 30
Keeping in touch with participants and stakeholders The classic planning of a morning event How to get press & influencer coverage at a trade show or event? 1°/ Make a press release before the show 2°/ Don’t forget the press area for your interviews and drop off your documents 3°/ Provide a wide range of press releases and files 4°/ Organize a press briefing and 1 to 1 appointments 5°/ Promote on Social Media 6°/ Follow up after the show and update your influencer file in your CRM 7°/ Create a promotion plan 8°/ Speaking at conferences, workshops, etc.
Make a Summary of the Event
Ask the organizer for the list of journalists present . Use a Press Relations agency 12 / Bet on influencers 10 simple tips for promoting an event! .Organize a contest to create the Buzz .Call on Influencers 3 – Pay affiliates to promote your event . Add buttons to share the event on social networks 5 – Offer discounts when participants refer friends 6- Blogging . Email marketing 8 – Use event sites .Use other subscriber bases (browser notifications, chatbots, etc.) 10 –
Build partnerships with your network of contacts A few tips for your stand at a trade show You want to know more . Tips to consider when organizing an event micro business fair 1°) Make a checklist How to organize a fair or an event. 6 Make a list of actions, participants, logistical elements… a few weeks (or more) before the event so as not to leave anything to chance during the event. This first checklist does not need to be super complete. But it should allow you to ask yourself the right questions from the start (eg: the theme. The key elements to highlight, etc.).
