Good content not only serves to have a quality blog. It also influences lead generation. Discover how to write an attractive post on your blog to achieve the objectives that you set for yourself in your Content Marketing strategy. canadian media email list , If you are one of those who believe that there is no definitive formula to write the perfect post , you may want to know, at least, how to write an attractive post on your blog. To do this, follow these five steps:
1. Know your audience.
Before you start writing, you have to be clear about who you are going to address. Do you know your audience? What are you interested in? This is where you must start from the definition of buyer personas in your Content Marketing strategy . Knowing who they are and what interests them will make it easier for you to find a topic to talk about.
For example, if Jesús Strategist is our buyer persona, based on his interests we can offer him content related to digital strategies, tools, training in Madrid …
example-buyer-persona
2. Define a topic and a “working title”.
Every post starts from a topic, which can be as broad as you want because you will focus it when deciding the point of view you give it. The topic, in this case, can be simply “blogs”; We mark the point of view that we give to the content when deciding the “working title” (“how to write a good post”), a title that summarizes your idea and helps you focus it while you write.
But the title you decide at this point will not be the final headline for your post. Headline is an art and to master it, once you have written the post you must rework it taking into account everything you need to create the perfect headline .
3. Organize your content.
If you already have the topic and point of view of your post, you can start to raise your content. To do this, find information and organize it, so that you are clear about the structure of what you are going to tell.
It is about using lists, sections, tips … any content organization that makes quick reading easier for your audience.
4. Write it down, review it and edit it.
Editing is not just a spelling or grammar check, it is also checking the visual quality of the post, its format, its structure, the narrative thread, etc.
5. Optimize it.
We talk about both SEO optimization and conversion oriented. For the latter, create a call to action at the end of the post, which redirects the user to a special offer related to the content they have just read. If your user (who has already become a visitor if he is a stranger) is interested in the offer, he will click on the call to action that he will find under the post and will land on a landing page, where the registration that will become our visitor in a new lead.
It is vital to use calls to action at the end of the post to know the real interest of the user in that offer. It is the only way to know the interest, since otherwise, you will be skipping a step in the conversion process.
Therefore, the creation and publication of a good post not only serves to have a quality blog. It also influences the generation of leads, USA Business . because good content will attract more traffic to your blog and, with it, more conversion opportunities. Remember that we are talking about Inbound Marketing .
