It is more interesting to “create an event”, for example by sending a “Press Kit”, ie a press release accompanied by a goodie, a gift. Here are some examples of press kits: The Best Press kits from Eloquant Nevertheless, publishing a press release on the internet can be interesting, provided you use quality sites. With the advent of Social Media, the publication of press releases on Twitter, Linkedin, Facebook… has become mandatory. This can be done via a publication that will be made by the company, then relayed by all employees: How to write a good press release and get visibility with influencers? 45 Or by posting the PDF on Slideshare.net and on Linkedin
46 It is essential that as many company employees as possible relay this kind of information in order to have more visibility with their personal contacts, but also to take advantage of the viral effect: How to write a good press release and get visibility with influencers? 47 The importance of press release format How to write a good press release and get visibility with influencers? 48 You have to be very clear: sending an email to a journalist you don’t know is like sending a bottle to the sea… It is very unlikely that the sample phone number india email will arrive in the journalist’s inbox, even more so that he will read it in full, and it is even less likely that he will precisely want to write an article on this subject at this time. …
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However, that’s not all. It is now necessary to “stand out”, and for that it is necessary to learn to vary the formats of its press releases. Thus, a sector study carried out on its prospects and customers may be disseminated: Via a press release email / phone call to journalists you know Via an infographic that shows the key figures graphically Via a playful mini animation that takes up the main data Via a comic strip or drawings illustrating the main ideas Via a paper document (book, guide, etc.) which will be physically sent to the journalist or influencer Via small gifts, samples Via a press kit that will be sent to a selection of journalists …
It is recommended to use a major press release via different media, and thus increase the visibility of its communications. Note: gifts and samples work especially well with “challenger” influencers (ie those who are not over-solicited stars). Journalists have a code of ethics, and big influencers (youtubers, bloggers, etc.) who offer paid visibility services, which means that a small gift is unlikely to be significant enough to lead to visibility. attract more customers Receive 1 tip every 2 days by email to help you attract more customers: Traffic generation & SEO Growth Hacking Emailing …
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How to write a good press release and get visibility with influencers? 49 How to write a good press release and get visibility with influencers? 50 How to distribute your press release? How to write a good press release and get visibility with influencers? 51 Producing a good press release is good… having a good subject that will interest journalists is even better… But what is even more important is to manage to get in touch with a journalist to tell him about your news. So you have 2 options: The sweater: the journalist needs an “expert” to feed an article, so he will look for this expert on the web, via his network..
. The push: you think your subject is either topical or interesting enough to be covered in the news. Knowing that there is also a life cycle for a news: The launch phase of the news via a first core of experts, fans, customers, micro-influencers… The ramp-up phase by the relay of “star” influencers. Wide dissemination by “classic” journalists. The end of the news, because it is no longer fresh (a journalist only publishing recent news)
