The principles endure. The formulas do not. Bill Bernbach Tweet this Tweets in our timelines that talk about how to achieve X in an X number of steps have proliferated every day and for about a year. Beyond opinions and fans and detractors of this system, Grenada Email Address , it has proven not to be a bad approach judging by the amount of time they have remained intact in our sight, everywhere.
Making a blog is not a simple task, it is complex, due to the number of steps involved, and the efforts it requires.
What is not a blog:
“I have no idea what to write, so I’m just going to copy to others (ctrl C + ctrl V or the mac cmd C + cmd V version) . Copying in its meaning ‘inspiration’ is good for us. Otherwise no. In no case. Creating (good) content is possible even when you are not inspired .
“I have a blog because you have to have it, but come on, I’ll write whatever . ” No direction or why, wrong.
A collation of the previous one: «Write by writing: fill in blank spaces with letters» . If we don’t care exactly what to talk about, we may not have to talk.
“I write when it hits me.” Without constancy, difficult : not having an editorial calendar does not make sense.
A good post is one that meets the needs of the person who reads, as a reader, and that responds to theoretical and practical knowledge about a subject that he writes, as a blogger. A good post modifies something both to the one who reads it and the one who writes.
We have already talked about the best content blogs , examples of content that will leave you open-mouthed , even the final checklist to put your content to the test .
Today we are going to do it about quality. What is quality? Quality is a relative concept, ‘Property or set of properties inherent to something, which allow judging its value’, according to the RAE, and this property or properties must be defined a priori in all cases, so as not to lose the north, especially when we write content in a blog in which other bloggers do it, but it is also essential when it is only one who writes.
How to make quality content
Previous analysis . It is important to know (in great detail) who is reading you and what you are looking for / want to read, as well as knowing (for sure) who you are and what you can count on, as well as what all your limits are. This information is crucial and should always be the starting point.
Help, solve problems, save time . All of us when we look for something on our own feet, we look for this. And if it comes to us “alone”, so that we pay attention, one of the most precious assets of which we have and sometimes in danger of extinction, it must be done with it, and this is not always an easy task. We have to get it, and for that, we have to work on it.
Choose topics consistent with a content plan . Choose and set frequencies and other issues a priori but make sure that, in all cases, they are susceptible to being modified if reality so requires.
Editorial calendar . It is important to have it and not lose sight of it.
Refer to what you know . If you don’t know about something, it shows. Forever. Not knowing does not mean giving up doing it: if you don’t know, just learn first, do your research.
Play it with the title and the first paragraph . As in journalism, there goes the entire first impression of your text and the reader. Either you hook him or you lose him.
Find a why and don’t forget why you started writing . As if you have to leave bread crumbs. Read the post (aloud and others too) as many times as it takes to make sure you haven’t gotten lost along the way.
Get wet, get involved . Treating a topic in a cold blog, as if it were news, untouchable and from the most absolute objectivity, is not always a good idea. Only in certain cases it is and should be done this way.
SEO yes, but with a head . You cannot make quality content if we write in the service of SEO, I mean, the objective should not be SEO exclusively.
Offer pills, add, spread and get infected . The “I don’t know how to stay in your memory, nor do I know with what pretext but to stay in you” , by Mario Benedetti. USA Business Tricks, tips, saying just what you do not expect or what you do expect but that makes the spark jump, the trigger that there is no way, hooking yourself inside someone is the beginning of engagament. And going back is often difficult.
