There is no longer a campaign without a hashtag and its use is more and more widespread. How to make the perfect hashtag? list of companies in ghana and their email addresses , The use of hashtags is more and more widespread; we see them everywhere. In a short time they have become a great marketing tool, adding value to campaigns and creating conversation about brands and their messages.
Hashtags are a cultural revolution , they are much more than a way to label a conversation or a topic, as they have revolutionized the way in which consumers communicate with each other and with brands. Why is it important how to make a hashtag relevant to your brand?
Because they make campaigns viral, create conversations about your brand, allow you to transmit events and news in real time and provide very valuable content from the user. In addition, they help the brand to spread its message.
It is very easy to use a hashtag, but it is not easy to choose the perfect hashtag for your brand, so today we give you the 4 keys that will help you know how to make a perfect and relevant hashtag for your brand:
The perfect hashtag is short. The user will not spend a second thinking about how to say what he has to say and use your hashtag: if it does not fit, he will not use it .
Also, if the hashtag is short, it reads much better and can be more easily integrated into any type of format and channel.
Edge Shave Gel, #soirritating
The perfect hashtag is simple. Don’t include very long numbers, initials, or complicated words. If you want to move your community, propel it to action, make it easy for them with a hashtag that they can easily remember . If you use a phrase, remember to capitalize the first letter of each word.
The perfect hashtag is social. A hashtag is effective only if it allows to generate and focus conversation around it . To do this, you must start using it yourself and provide it with relevant content for your community.
The White House, # 40dollars
The perfect hashtag is unique. Don’t use hashtags that already exist, as the conversation about your brand will end up getting lost in all the hubbub. Create a unique and original hashtag for your brand that reflects your brand and your message.
Ben & Jerry, #FairTweets
The perfect hashtag is ubiquitous. It is everywhere, like God. When you create a hashtag for your brand, you must do it to the last consequences. Put it everywhere so that it spreads and goes viral. USA Business The hashtag must become one more element of the brand communication , it must be part of it. It is useless to create a hashtag and be the first to pass it.