How to develop a social media strategy for universities

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How to develop a social media strategy for universities

University students use social networks as their main communication channel, so universities cannot be left behind.It is increasingly important to maintain a good  比利时电话号码表  presence on social networks and this also applies to universities and educational institutions.Social media is an important platform for universities to communicate with their students, share news, and attract new prospects. To achieve this requires team coordination, however this is something that will be worth it.Here we share a guide to what and how to use social networks for universities and educational institutions.Don’t you think that students check the social networks of the universities before choosing?Yes, students go to social media to find out more about the colleges that interest them. In part, because this is a platform where they can interact without pressure and because this way they can learn more about the environment of the university and what it has to offer.

You should take advantage of the opportunities to show more about your programs. You can add photos of the events you organize, details about the courses you offer, or even talk about your staff of teachers.It is important that you add a call to action and that you do not forget to update the link that you include in your profile.Another way to attract new students is to highlight the “personality” of your university with images of events or special moments in your community.That’s what social media is all about – building relationships! These platforms are great places to communicate with your students, share activities, and make it easier for students to find each other. Here is an example from the University of Lima .Besides that, you can consider creating more private spaces for your students to interact. For example, you can create private groups on Facebook for a particular group of students.

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Do not forget to moderate these spaces and promote a healthy environment that adapts to the values ​​of your university.Social media can help you maximize all 美国商业 the events you’ve created. By creating an event on Facebook you can more easily reach your community and even go much further (for example, the friends of your students who confirm that they will attend an event).If this is an event to publicize your university, you can even promote your events to reach the right audience.In order to include all these events in your content calendar for social networks, it will be necessary for you to collaborate with different departments. For example, the sports department, theater, arts, alumni or each of your programs.Yes, of course it is important that you share your most important achievements. Much of the work done by teachers or student achievement does not receive the recognition it deserves.


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