We are all a brand. Do you know how to enhance your personal brand? Learn how to get the most out of it. list of shipping companies in dubai with email address , You may not be aware, but if you go to Google and search for your name , you will see that there are more of your things scattered around than you would like. And surely you didn’t even take them into account.
You are not anonymous no matter how much you want so, now that you know it, you should put ground between those results that tell something about you to results that count what you want them to count.
Proper management of your brand is key to achieving your goals both personally and professionally. Having a neat personal brand is easy. You just need a little routine and the right tools.
Some tips to enhance your personal brand
Where to start? Efficiently manage everything that has to do with your image and your reputation, and start your own “personal brand plan” . First, understand well who you are, what you want to show the world and how and where you want to show it.
Before: Define your goals and your strategy! Everything you do should be aimed at “being where you want to be” and “being seen as you want to be seen.” Know your goals, decide where you want to be and which tools are going to be useful to achieve it and which are not. Remember that your resources are always limited, especially in time, so make the most of it.
Focus on what you want to achieve. Visibility, audience, positioning and above all, reputation. These 4 goals are paramount, so make it easy to find yourself, not just by your name, but also by what you do. And little by little, get people who know you to have a positive opinion, not only of you, but also of what you do. The rest will come.
Take advantage of what you have! Make the most of your social networks. Expand your circle and above all do not leave them abandoned. Complete your profile appropriately and make yourself known, expand your contact networks and interact with them. And remember that it is not about being in all the networks but in those that make sense and where you are connecting with your audience.
Be authentic. Don’t pretend to be someone else. Show yourself as you are. Write as you speak.
Bet on the quality of your content. Once you have set your objectives and your strategy, start your own content plan , and before publishing, always ask yourself: Is what you are going to say relevant?
Give your opinion. Don’t be afraid to say what you think whenever you are contributing something. Empty comments just to show you will not work. Instead of a comment on LinkedIn saying “good post,” read the content well and try to find a new angle or ask a smart question.
Monitor and follow up. If after doing a little analysis of everything you have done, you see that you are on the right track and that you are achieving what you had set out to do, move on. Otherwise, do not fall in love with what you do, change it quickly and keep analyzing.
What are the 10 mistakes you should avoid in managing your personal brand?
Not being clear about the objectives or the strategy : Almost everything you have learned about conventional brand management has validity in your personal brand. Ultimately everything starts with asking you questions like: What do I want to achieve? How am I going to achieve my goals? What is my action plan to achieve them?
Random muttering online show lack of focus. @Jeffbullas Tweet this
Not choosing the channels well : LinkedIn is the professional social network par excellence, but it is not the only one. Social networks are one more showcase of ourselves. USA Business , We must know in which sector we work to choose well: if you dedicate yourself to the world of fashion, photography or design, it may be interesting that you open a profile on Instagram or Pinterest. If, on the contrary, research, science or knowledge are your specialties, Google+ or Slideshare are options to consider.
