Indeed, in a Press Relations strategy, it becomes essential to learn how to manage these two profiles. It is essential to understand that these 2 populations (journalists & influencers) do not approach each other in the same way, because a journalist has a code of ethics which recommends that he test the accuracy of information, not to distort reality ( images, titles…)… an influencer will not be able to work exactly the same way.
An influencer may be passionate about the subject (he therefore does not necessarily seek to make money).Or on the contrary he will be an entrepreneur who must run a business (and therefore on the contrary he must make a turnover thanks to his notoriety). colombo number list it is important to note that there are also different types of influencers: Journalists outside their magazine, in particular via their Twitter accounts, even in some cases personal Blogs. Bloggers / youtubers / … stars who have a community and visibility on their favorite platforms.
An Influencer May Be Passionate About the Subject
Celebrities who have the ability to be visible to a community and to reflect their image on you Micro-influencers or bloggers / youtubers / . Challengers who are specialists in a niche (thus with less audience) but for whom they are recognized as experts The connector, which does not necessarily have a media (blog, youtube…) but which has a network that trusts it. The authority who is recognized by his writings, his points of view… with his community The analyst and the consultant who play the role of prescriber … How to write a good press release and get visibility with influencers?
Depending on the type of influencer, engagement is not equal. In general, sponsored posts call for the most engagement. Because they encourage action, which is normal because some Instagram posts are just photos without much interest (Source: Kolsquare). How to write a good press release and get visibility with influencers? 7 What is interesting to note is that it is not only the size that counts. The How to write a good press release and get visibility with influencers? 8How to write a good press release and get visibility with influencers? 9 Similarly, according to the social network, the engagement rate is not identical, Twitter being the least efficient, and Instagram the most powerful
How to Write a Good Press Release
How to write a good press release and get visibility with influencers? 10 If all these influencers do not have the power to enhance your business. They can all contribute to your visibility. To illustrate my point, here are 2 examples of sponsored statuses for brands by influencers who manage to “influence” communities of several dozen people. How to write a good press release and get visibility with influencers? 11How to write a good press release and get visibility with influencers? 12 The principle is clearly to influence the purchase in order to have the same look as the influencer….
However, these kind of posts are rude because you don’t even know if the person really tested or used the product. With a photo (very posed) and that’s it… So you have to do more “fine” than this kind of flashy publications, and don’t forget to ask to mention that this article is sponsored. You will also notice that these posts often contain promo codes in order to set up a “promo” on the one hand. But also to monitor sales (and therefore calculate a ROI) for the brand. Don’t think that these more or less disguised advertisements are only valid for influencers..