For some time now, the Marketing, Communication and/or Brand areas or departments of companies have become a mixed bag from which everything from presidential speeches to offer brochures are written. Events, media, networks, marketing automation , production and control of corporate assets, etc. An endless number of tasks that could seem incoherent with each other, but which are joined by the same link: the care for and the implantation of the brand and its reputation.
And it is that beyond recognition, a strong and well-managed brand is an asset that improves the profitability of the organization , increases the equity value and the sustainability of the business, facilitates the acquisition and retention of clients, lowers communication and marketing costs. and even facilitates the extension to new areas, sectors, products buy email contact list services. But ‘send me this photo’, ‘what is our typography’, ‘correct that logo of this contract that has not been in force for three years’, ‘do we have a template for…?’… are tasks of little added value that occupy also much of the time in these departments. Day after day and over and over again.
The Marketing and Brand
Areas are often overwhelmed by small day-to-day management tasks, relegating the strategic and value-added part to a hypothetical tomorrow that seems to be anchored in the future.100 hours a year answering questions or 50 looking for photos A report by Aggylon Brandcenter, the brand management tool for all the actors involved, has established how much time is wasted on these tasks and their cost. Thanks to the data provided by clients of the platform, among which are entities such as la Caixa, GBFoods, Repsol, or Santalucía, and in relation to the efficiency and benefits that the implementation of the tool has brought, this report ensures that.
The marketing department can lose 100 hours a year answering questions (20/30 minutes each day).
The marketing area can lose 50 hours a year looking for photographs. And corporate images such as logos (10 minutes each day). The profitability of the brand could increase up to 50,000 euros/year. Assuming up to 100% more. ( The survey ensures the costs of developing. A company’s visual identity and the entire repertoire of brand resources are €50,000 on average). Thus, the survey carried out with the clients of the brand center. Which is as the tool that guarantees the professionalization of the brand. And marketing management and the coherence and consistency of the brand. This shows that using an adequate tool for the systematization of These processes achieved.
A 90% Reduction in the Time Users Spend
Searching for content (from an average of 10 minutes to 1). A 20% reduction in the time spent managing the review and approval processes of corporate. Materials (replacing email, telephone or face-to-face presentations). The reduction of errors in the implementation of the brand by 15% Likewise. This survey ensures that the profitability of the brand could increase by 100%. Multiplying its use by two if the appropriate awareness and dissemination tool is available. An example is Wible, who took advantage of the fact that their clients were taking them. Cars out of Madrid to encourage the user to take pictures of these losses. Cars and thus carry out a contest on social networks. In this way, what previously could be a problem. They transformed it into an opportunity to make a brand.