A pandemic devastates the planet and humanity is forced to wear a mask, to be locked up at home for months and forget physical contact, which is lost in this reality in which screens have become the maximum expression of closeness. Since 2020 it seems that we live in a fiction, in a world that is going to have to be rebuilt, as indicated by the European Institute of Design (IED). In its new campaign, “The world needs to be redesigned now” , IED highlights that designers can contribute to reinventing the new post-pandemic era. From this action plan, focused above all on the digital plane, the European Institute of Design is committed to promoting the new generations of design and the skills they develop during their time in the classrooms of this school.
It is, in short, an invitation to creatives who are capable of rethinking processes , systems, services and products to come up with novel and innovative solutions that facilitate day-to-day life when the health crisis caused by the coronavirus is calmer. We find ourselves in a moment of uncertainty and pause, in which the frenetic activity has been europe email database sidelined and in which we have more time for reflection and innovation. As an educational entity specializing in design, the IED is aware that there is an ideal scenario to build the reality that is to come . The tool and secret weapon that they fervently defend to be an arduous task is creativity , that capacity lodged in the right hemisphere, along with passion and sensations. From the IED they point it out as “the necessary engine to change the world”.
“The Rest Is Great, but the Opportunity Is Unique
Therefore, it is time for designers. Design is born from the union of creativity, observation and sensations: three basic pillars to improve people’s lives. We need designers who reconnect the world and its ways of understanding society: new services, businesses and forms of communication”. They indicate from the Institute. Asked about loyalty to brands, 7 out of 10 Spaniards acknowledge. Having a preference for one brand even though they alternate with others. While only 7% say they are loyal to a specific brand and only buy that one.
Customer service and effective monitoring, the challenges of brands Only 23% of Spanish consumers are aware of having received. Information about launches and events after having provided their data in a promotion. A percentage that drops to 12% among those who remember having received promotions or information about products. In this sense, more than half of Spanish consumers say they would like to stay in contact. With the brand or retailer after making a purchase. Either in a physical store or online. A statement that increases 7 points compared to 2020. The preferred channels for this are mail (41%) and telephone (11%). Both of which have registered an increase of 4 points compared to last year.
The Data Revealed by the Study Carried Out by Mediapost
Point to the need forbrands invest more in that relationship after the promotion, thus getting more out of it . Other points to improve, according to consumers, are the return policy of online stores. Almost 4 out of 10 Spaniards consider that it is necessary to review it. And 29% point to customer service. relational marketing study spain You can download the full. Relational Marketing Study III through this link . In short, omnichannel and an expanded customer journey will mark the business challenges for the remainder of the year. And the challenges are the management of new materials. The coherence of all of them and the involvement of the different departments of the. Organization to transmit what the brand is: from the web, to customer service or the delivery and home delivery service.
