How to sell to the Sage Focus on gaining experience and fresh research. Who to target ads to teachers of schools universities courses professionals. In any field where it is important to improve their skills students that is anyone who studies or regularly improves their professional skills Advertise effectively eucational institutions and courses consulting companies informational resources Software and computer hardware Freeom and risk The main characteristics of group archetypes are achievement spontaneity and the desire to go beyond. 1. Rebel Outlaw Peculiarities average price category the product is often revolutionary or intende for reconstruction destruction construction equipment emphasizes independence and out of the box thinking the patriotic component of the company is often trace Brand examples Harley Davidson Jack Daniels and Diesel.
America Runs On Dunkin
How to Sell to a Rebel Focus on the uniqueness of a product and the freeom it brings. Who to target ads to teenagers casual dress lovers extreme Austria Email List sports fans Advertise effectively men’s brands clothes watches etc. youth clothes shoes and accessories delivery services food establishments with vegetarian and even raw food menus raw sweets Leather Products quest rooms motorcycles buggies tattoo and piercing parlors barbershops 2. Hero Peculiarities innovative product performs a complex job well or is designe for it helps the consumer demonstrate strengths and capabilities Brand examples Nike FeEx Nissan and all superheroes. How to Sell to a Hero Challenge the consumer in advertising.
A Diamond Is Forever
Motivate him to buy a product or service as they will help. To become stronger more resilient get rid of fear. Who to target ads to on travelers outdoor enthusiasts extreme fans adherents of spiritual practices Advertise effectively. Sports Equipment USA Business sportswear shoes and accessories cars household appliances video games The archetype is not only strong physically it also develops spiritually. Danger and extreme are common concepts for the Hero he takes special pleasure in overcoming difficulties. 3. Magician Peculiarities meium and high price category technology relate products emphasis. On ease of use clear interface accessibility to change settings ability. To feel the state of the client Brand examples Apple Sony Mastercard. All business content in a convenient format.
