you the best results. News agencies not only have an up-to-date list of journalists. But they have also built strong relationships with journalists over the years. Which means that journalists will read their emails or answer their calls. It is above all for its address book that a press agency is useful. This is why you should always choose a press agency that already has contacts with journalists in your sector of activity. Prices can range from a few hundred euros to several thousand for a complete management of your press relations with monitoring of the results. A “classic” price for a press relations agency service is around 2,000 to 3,000 euros per month. Remember that a day of a press
relations specialist costs at least 500 €… so with 1000 € / month, your press agency will only work for you 2 days / month (which is not much…). Be aware, however, that the efficiency is not the same between the agencies and that some are specialized in specific sectors… So make a competition and identify which is the most suitable for your new zealand cell service communication strategy. Note: going through a PR agency does not prevent you from contacting influencers, journalists, etc. 1 – “Leading” press release distribution sites. Disseminating your press releases on specialized generalist sites allows you
To Have a Quality Link for Your Referencing, and a Little Chance of
For example, you have the site which is the reference site for journalists, with paid options for visibility. How to write a good press release and get visibility with influencers? 53 You can also be referenced via Google Google News you must submit your site and be recognized as a news site (have several editors, publish very regularly) . Note: some influencer sites are automatically referenced in Google News, it’s a great way to appear there with less effort. There is also the reference site in France, but you are unlikely to interest them with a little news. 2 – “General public” sites These are general sites such as France 2, TF1, 20 minutes, Metro, Le Figaro, Le monde…
You can contact them via the contact section, via Twitter… however to seduce them you need to have content with high added value. For example a study, a survey, a buzz operation, a topic related to current events, a paper book… You can also surf on a trending topic, and adapt it to your industry. For example, a chocolate seller can make a chocolate trophy for a sports competition: How to write a good press release and get visibility with influencers? 54 You have a list of the main media on Wikipedia: How to write a good press release and get visibility with influencers?
Specialized News Sites These Are Either Magazines or Purely Web Sites…
which are leaders in your sector of activity. I strongly advise you to send your press releases to all the newsletters you already read. – The French Federation of Videfor construction. – Internet and the economy: the Internet user, the management journal, the computer world For these sites, prepare a standard email: the first name of the journalist and the name of the magazine a striking catchphrase, 1 line on why you are sending them your article, a brief summary of the article (key data), a link to your site and the press release, your contact details to find out more, and of course the attached press release.
Note: unless you have really original or value-added news, you have little chance of being published in these magazines, because their business model is to sell advertising, not to play your case… You have to therefore provide value-added information that will interest people in your ecosystem. 4 – Sites for hiring nominative files of journalists or distributing press releases. You can buy files with addresses of journalists on the following sites…
