In addition, everything that is too marketing, too corporate… like press releases or promotions, is less and less credible, we no longer believe in this kind of “promotional” content. On the other hand, prospects and customers can believe in an expert opinion. testimonials, a study on a sector of activity. According to the latest Linkedin white paper, here are the types of content that prospects are most interested in: Social Selling, Influence & Employee Advocacy,
The new levers of B2B prospecting. 9 And if we compare the most effective content Egypt WhatsApp Number List between what prospects and companies think, we see that there is content that is more relevant to each other: Social Selling, Influence & Employee Advocacy, the new levers of B2B prospecting? 10 The conclusion is that if your teams share value-added content,
When You Contact an Influencer
it will not be perceived as promoting. And that’s what you have to do, because anyway, the majority of your employees’ contacts will not want to share press releases, promotions… because their contacts on social media will tell them (“Stop to advertise!”…). Here is a key element to check for providing value-added content: you simply need to help your audience “do their job better”. What does doing your job better mean? This means providing relevant content about your industry that will help them, it’s doing “education”. I educate my audience
I educate my customers, my prospects… by providing them with value-added content, in which at some point I insert a little bit of company content… but really very little and in a very punctual and also very relevant. It is for example a white paper, a feedback from a customer… attract more customers Receive 1 tip every 2 days by email to help you attract more customers: Traffic generation & SEO Growth Hacking Emailing
You Have to Create Content That Interests Him
Simple advice to apply immediately. E-mail okay The idea is to be present in the minds of its prospects. In the minds of its customers when they have a call for tenders to make, when they have a need… You have to be in the “psychological short-list”, either thanks to notoriety, or thanks to advertising… It’s a bit like Patrick Lelay said, by capturing “available brain time”. .. because even if I am not present in the brains of my clients and prospects,
they will have to think of me when they really need them. Social Selling, Influence & Employee Advocacy, the new levers of B2B prospecting. This is very true in B2B, because if you are not listed in “reference solutions” you can miss out on a market. Because prospects will not think of contacting you. You should not promote your products and services. But your expertise and the added value that you bring. However, if I only communicate on my brochure, my products…
