The title of a post has as much or more importance than its own content. It plays a fundamental role in attracting the attention of our users and, therefore, in getting them to consume our content. Canada Email Database , If we recently talked about how to choose the subject of your emails well , today we focus on how to choose a perfect title to write the perfect post .
The choice of the title becomes one of those fundamental aspects that have a great influence on the achievement of our objectives . A quality content without a title that is up to par, can be more than enough so that the expected goals are not achieved.
You do not have to go far; If we think about our day to day, we will be aware of the important role that a headline plays when it comes to consuming content or not. What happens when we visit a blog? Or when we have content updates in front of our favorite social networks? How important is the title when opening the link that accompanies the title? Surely we are more willing to click on a title that in some way draws our attention, than on another that does not tell us much.
Undoubtedly, the title becomes a key, decisive piece that directly intervenes when consuming the content it presents. Then…
What should the perfect title look like?
In the delicate task of deciding a title for our content, we must check if it meets any of the following characteristics:
Actionable
You have to make it clear to us the benefit that we are going to obtain after reading the content. Example:
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SEO oriented
It is important that the title contains the keyword. This will help us to position our content better in search engines. You can make use of external tools, such as Google Trends or Adwords , to find out which keywords are the most demanded. Example:
What is content marketing?
Concise
There will be time to expand everything that is necessary in the development of the post. But we have to have the ability to express in a few words what we are going to explain or achieve with the content. Example:
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Of course
The title should not leave room for doubt. You have to clearly explain what is going to be covered in the development of the article. Example:
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Definitive
The title has to be blunt and that it believes in the user high expectations. A title with strength that, first of all, already manages to differentiate itself from most content. Example:
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Intriguing
We will also have a lot of gains if we manage to develop a title that creates a lot of expectation without making it entirely clear what we are going to find in it. USA Business , It would be a novel title that not much has been written about. A title that is not very relevant, but that advances a topic that users may be interested in.
