Having a good reputation increases the credibility of a brand with your customers and prospects. And above all it allows you to remember the day when an act of purchase will be triggered. You can work in this direction by offering corporate gifts related to your sector of activity and which will be given at events where you meet prospects (eg: a trade show, an event, etc.). The principle is that your prospect leaves with an object that he will keep close to him for several weeks,
As part of your prospecting campaign As mentioned above. It is not necessarily the cost of the gift that matters most. It is the fact of offering something without consideration. Thus, business email address database uk small gifts affect prospects, and mark the spirit in a positive way. Instead of just showcasing your new product, give away branded samples or giveaways. For this, you can choose between various objects: pen, USB key, cap, t-shirt… At a corporate event You are organizing a seminar, an exhibition, a festival, a trade show… take advantage of the opportunity to offer a corporate gift to your prospects and partners. A notepad, sweets with your logo… are timeless classics.
Thus, Even Small Gifts Affect Prospects,
To build a strong relationship with decision-makers When you are in B2B where the purchase decision is long, subject to networks of influence… having key people “with you” gives you an essential competitive advantage. To attract the good graces of a collaborator, it is of course necessary to have a good product and service, to be reactive and effective during the moments of truth (technical problems…), to have an acceptable quality / price ratio… But this does not is not all. In the purchase decision, there is also the relationship established during the commercial relationship
Whether it is a lunch offered, an invitation to a client evening… or the famous little gift that gives pleasure… However, the small gifts you offer affect your customers: a small personalized object bearing your brand, a key ring, a card holder, a small plant, a shopping bag… or a gift from the trade (gourmet basket, bottle of champagne… ) can make a difference. To animate your community and your social networks Small gifts, even symbolic, tend to unleash passions… Just saying “free” is enough to ignite the senses of most customers and prospects. For example with ConseilsMarketing.
Or a Gift From the Trade
I realized the enormous effect of offering a physical gift, especially with my paper book. I used it as a pretext to have interviews (more than 20 in 1 year), to animate my Twitter, Facebook, Instagram account… with many free contests (which gave rise to many photos widely distributed on the web ). Should we still offer corporate gifts to our customers, and how to choose them? 8 Should we still offer corporate gifts to our customers, and how to choose them? 9 I also used the paper book and goodies as part of fan generation actions for my Chatbot on Facebook Messenger (eg: winning books following a quiz…).
Should we still offer corporate gifts to our customers, and how to choose them? 10 Choose the right corporate gifts to offer Should we still offer corporate gifts to our customers, and how to choose them? 11 To choose the right business gift, you must first define the objective of your action. Depending on your objective, you can choose an advertising object adapted both in terms of medium for the message, price, format… This ranges from simple bags at a trade show to a reusable water bottle.
