An essential part of growing your business includes continually finding ways to ensure a constant influx of new contacts to your email list. Given that your email list degrades by an average of 22.
5% each year, this is no piece of cake. Downgrading happens for a variety of reasons: your customers opt out of receiving your communications, they change companies, they leave the address they signed up with for your communications, etc. The point of saying this is that, most of the time, the deterioration of your email list is out of your control. But adding new contacts and making sure your list continually grows is now completely within your purview. For the uninitiated, establishing an effective email acquisition strategy can be quite daunting. To help you get so familiar, we’ve compiled this article that will walk you through a number of inventive and reliable email acquisition tactics.
Before we dive into that though, let’s first understand why building an email list is so vital in the first place. Importance of building an email list When it comes to acquiring new customers, email is 40 times more effective than Facebook or Twitter. Therefore, it can be rightly said that a growing email list translates directly into the growth of your business. The following reasons shed light on the importance of building an email list. Increase your Lesotho B2B list In 2020, the total number of email users worldwide stood at a staggering 4 billion. By 2025, this number is expected to rise further to 4.6 billion. Although approximately 1 in 6 emails ends up as spam, the resulting reach is still far beyond what other marketing platforms could offer you. You will be hard pressed to find any other channel that has such an extensive user base.
So, The More Effort
You put into building your email list, the more visibility and reach your business will gain. Gives you absolute control While social media platforms like Facebook, Instagram, and Twitter are great platforms for building an audience, at the end of the day, the data about these contacts stays on the platforms themselves. On the other hand, when you’re amassing contacts on an email list, you have all the important data points at your disposal, like name, contact number, and email address. Subsequently, this allows you to exercise complete control over the direction you want your email marketing campaigns to take.
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Additionally, third-party platforms often impose certain restrictions that largely dictate how you interact with your customers. This is not the case with email.
No matter how many contacts are on your list, email allows you to personalize your communications on a massive scale. This is made possible by email list segmentation, which allows you to divide your customers into separate segments based on various parameters, such as gender, location, ethnicity, age, occupation, purchase history, and position in the sales funnel. . Take a look at this personalized product recommendation email from Honey. We don’t know about you, but we find it very difficult to ignore emails like these. Honey Personalized Email image source Drive traffic to other channels Many companies start building their email lists.
Before they even start developing their products. And the reason is quite simple.
Email campaigns are largely responsible for driving traffic to a company’s website, as well as to all other relevant channels.
It Goes Without Saying That An Extensive
List correlates with increased traffic and engagement with your products and services. Email Acquisition Best Practices You Need to Implement Now Acquiring. The email addresses of potential customers is quite a complicated matter. You need to be creative and smart with your approach. Put in a lot of effort to make sure your plans are executed perfectly. Make your email content unique. Engaging Now this might be the oldest trick in the book, but it’s still as undying as ever.
When your email content is engaging, informative, and insightful. It encourages your existing subscribers to forward your emails to their contacts.