It is possible to remove something simplify and highlight the value already in the first steps. What are product metrics There is no standard set of product metrics they are rather invente for different situations products schemes of commercial relations B2B or B2C . But all product metrics can be conditionally divide into conversion and usage metrics. Conversion metrics show how successful users are on a certain path — registering or setting up a service. They give an understanding at what stages people most often fall off in order to improve the situation. When we launche the personal account of the seller on OZON it was important for us that new users were able to make their first sales as soon as possible. Therefore we carefully analyze what prevents them from doing this.
Cultivate Impartiality And Critical Thinking
The whole process consiste of three stages registration creation of product cards picture and description delivery of goods to the OZON warehouse At the first stage the user had no problems at the second half of them fell off and at the third half of the Guyana Email List remaining ones left. That is the publication of goods and their delivery to the warehouse complicate the whole process. We analyze these weaknesses and trie to simplify them. Product usage metrics show whether users are engage what actions they take. For example YCLIENTS has a Loyalty module and not all clients use it. We understand that this is a good tool so we nee to lure people into it so they will fully see.
Initiative Is Rewarded
The value of our product and will more often choose us as a solution. Therefore we focuse on working with this module we are trying to change it so that people use it. We have identifie four use cases 1. Zero when not use at all. 2. Acquaintance when USA Business you set up some kind of loyalty tool subscription certificate but not a single transaction occurre it was never sold . 3. Average use is when there are some transactions. 4. Advance use when using multiple loyalty tools. And then we build the work so that the use of the module grows. In general different products have their own metrics. Social networks entertainment and gaming products analyze retention metrics.
