Disney teams up with renowned chef for new campaign

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Disney teams up with renowned chef for new campaign

Spain.- This week, the Communication and dkv belgium email address Public Relations agency Cohn & Wolfe published the data of a survey launched to more than 12 thousand consumers from 14 different markets asking them what was their perception of 1,600 brands in terms of values ​​such as respect, Loyalty and reliability and results gave Disney the number 1 position as the most authentic brand, giving it 96.62 points of transparency, ranking well above other firms such as BMW (94.41) and Microsoft (94.12 points transparency).

Everyone knows that Disney is a company dedicated, fundamentally, to the little ones, and, now, it has wanted to join with the one who is considered the best chef in Spain, Ferrán Adrià, to present “I tell you in the kitchen”, a project with which he intends to bring the art of the stove to the smallest of the house. “I Tell You In The Kitchen” is part of The Walt Disney Company’s global commitment to inspiring families to live healthier by using Disney characters and stories to make it more fun. Thus, what this initiative is intended to do is for parents and children to cook together and learn while promoting healthy lifestyle habits in a fun way.

The project focuses, basically, on a book titled usa business with the same name as the initiative in which families will be able to learn to cook, although knowing the origin of gastronomy or what is a natural product, among other concepts. The initiative has been created and developed by elBullifoundation and, in addition to this book, it could be said that it is a multiplatform project that is composed of the book we have talked about before, an e-book, video-tips, television spaces and a website . Although, as if all this were not enough, “I’ll tell you in the kitchen” will have, in the coming months, its own app, which will be available in different operating systems.

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