Digital marketers can instruct AI to write marketing content, including captions, social media posts, email copy, and even blog copy. Beyond writing, marketers can use AI for multimedia like images, audio, and even video.

It’s important to note that most AI-generated content isn’t ready for publishing immediately. Most marketers today use generative AI as a starting point — whether that’s ideation, an outline, or a few paragraphs to ignite your creativity.

Just 6% of marketers using AI say that they publish AI-generated content with no changes. You should always fact-check, edit, and adjust AI’s writing to make it sound more human and on-brand.

Pro tip: HubSpot’s AI-powered Content Assistant helps you generate blog ideas, create outlines, and write blogs or marketing emails.