The Guardian has launched a new campaign to encourage readers to subscribe to their outlet . Through a direct message, the English newspaper asks its readers to “find clarity in a world” in crisis. And confused. The campaign has been illustrated by the artist Rafael Alejandro -at the request of […]
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If we were asked what is the most important thing in life, surely most of the answers would focus on health . And it is that taking care of ourselves should never be a burden, not even for a brand , which also needs to be periodically analyzed to discover […]
Guy Kawasaki, Silicon Valley icon and former Apple “Chief Evangelist” , has been one of the speakers who has participated in the World Business Forum Madrid 2020 , which this year is held virtually on November 17 and 18. After emphasizing that working at Apple was “a wonderful experience”, he […]
On November 27, Black Friday is celebrated this year, a very important date that is the starting signal for Christmas shopping with juicy discounts but, in the midst of a pandemic, what will this Black Friday be like? Although the online channel is increasingly chosen by consumers for their purchases […]
Direct marketing is communication through certain media that introduces the possibility of eliciting a reaction. According to the AGEMDI, the most correct definition is the following. Company that offers a set of communication services to a third party with the aim of initiating and maintaining an individual relationship with a […]
This morning the World Business Forum Madrid 2020 Digital started , the meeting that brings together the brightest minds in the business world and that this year takes place in virtual format. Under the slogan “Remakers, Rethinking companies, Reconnecting people, Reinventing business” , the event will take place on October […]
Loyalty is one of the bases of relationship marketing , which seeks to establish and create relationships between brands and their customers. There are all kinds of studies that tell us that the economic effort of a brand to attract a new customer is from 5 to 7 or 8 […]
Faced with the need to develop new legislation on sports sponsorship issues that updates and complements the existing one -whose main Law dates back to 2002, almost 19 years ago- the Commission of Sports Marketing Experts (CEMDE) of the ‘Sport’ Committee of the The Spanish Marketing Association makes a document […]
Given the social chaos in which we find ourselves, it is not surprising that the rules and new laws are difficult for us to assimilate. Especially complicated in the advertising sector, since technology forces the legislature to advance almost at the same pace as innovations . The last known preliminary […]
The Leading Brands of Spain Forum (FMRE) , in collaboration with the Secretary of State for Global Spain, and through a Jury made up of representatives from the business, institutional and international spheres, chaired by Antonio Abril Abadín, Secretary General and Secretary of the Board of Directors of Inditex and […]
The pandemic has flipped marketers’ priorities like a sock. And to the extent that 2021 will once again be a year inevitably marked by the coronavirus, the priorities of marketing professionals for the next twelve months have also undergone mutations. According to a recent study by Altimeter , marketers (those […]
‘The richest country in the world’, under this slogan, the Food of Spain brand has kicked off its most ambitious and emotional campaign to date from the Ministry of Agriculture, Fisheries and Food (MAPA). The campaign kicks off with a message-laden speech that aims to connect with the public by […]
2020 is almost over and we are on the verge of 2021. It is time to start planning marketing campaigns for next year. To help you in this task, we bring you the 2021 marketing calendar from Qualifio , Europe’s leading interactive marketing platform. From January 1 to December 31, […]
Creative and strategic thinking to build a better society, these are the two new campaigns that Ridley Scott Creative Group Amsterdam has just launched: ‘Digital With Purpose’ and ‘Malaria Must Die’, two projects that seek to push the political agenda to the highest level because the knowledge that is applied […]
Álex de la Iglesia has just premiered his new horror and mystery series on HBO on November 29 : ’30 Coins’. For this reason, the streets of Madrid and Barcelona have been filled with promotional posters for the project in a major outdoor campaign. This ingenious outdoor action, produced by […]
For those brands interested in Generation Z (and harpooning their coveted heart) it is not enough to market extraordinary products and services. The young people born between 1996 and 2000 do not lose rubble of the hidden value of the brands, to which they claim authenticity. It is evident that […]
The best CMOs are really like Renaissance men , harboring a plethora of qualities within their guts. A good marketing director is multidisciplinary , he moves like a fish in water both in the waters of art and science and amalgamates the most diverse talents to spur the growth of […]
For many retailers (particularly those that operate in the e-commerce universe) Black Friday is the busiest day of the year from a sales point of view. When this date arrives, the most outrageous consumerism takes hold of the consumer , who cannot avoid being tempted by the succulent offers made […]
In a somewhat cheeky and provocative tone, designed to connect with people’s rebellion in the face of such changing regulations due to COVID-19, Vodafone launches its most controversial campaign that once again puts young people at the center of the pandemic. Created by Ymedia for Vodafone yu, ‘We are not […]
Sustainability is that pending issue in many companies . Today we all want to be sustainable, but what is this really? The answers are diverse, although if society agrees on something, it is that it is an important factor to take into account when choosing one brand or another. Ipsos […]
Digitization , renovation and adaptation are the tasks that the pandemic has entrusted to practically all companies . There is no sector that has not been harmed, either directly or indirectly, by the virus that is still among us. Facing change has been a common and completely necessary practice to […]
The consumption of audiovisual content has evolved enormously in recent years due to the appearance of countless streaming platforms that make a wide variety of content available to users to consume whenever they want. The challenge for the marketing sector is that, in most cases, these platforms are free of […]
Many brands are not happy with what their agencies can bring them when launching a product , service or campaign in general. There are endless reasons why a company wants to ditch an agency, whether it’s because they can’t make deals, they don’t feel comfortable with the team, or any […]
When launching your own business on the web, it is not enough to have an excellent idea and even your own resources. Online marketing is an increasingly specialized trade that, if neglected, can lead to dismal results. Here are four tricks you should keep in mind to achieve success. According […]
2020 has highlighted, more than ever, the value that talent has for companies. The new obsession of the marketing and advertising departments of companies is to find qualified professionals in these areas in order to help them face the many challenges that 2021 poses in relation to digital marketing; but, […]
Although Christmas is a festivity of Christian origin, the truth is that most of the films that orbit around this event do not carry any religious message in their entrails. What is clear is that these types of films are like a warm, soft and comfortable blanket in which we […]
Incentivizing a company’s employees is one of the tasks with the greatest effect on results . A good incentive policy , in addition to having an effect in the medium and long term, also undoubtedly has an effect in the short term. Through different incentive and motivation methodologies it is […]
