because on the one hand if you send mass emails you risk seeing your passage pass into spam. But above all what makes a journalist talk about your press release is. The added value of your press release (not about your products but useful information for their readers such as a study. A key figure, customer testimonials, a paper book, etc.). The telephone follow-up 24 hours after sending the email to check that the email has been received without being too insistent . Sending a goodie, a sample, etc. can also be a good reminder. Don’t harass journalists on the phone, just try once, and if he doesn’t answer, he’s not interested.
The advantage of going through a press agency is precisely that it has an important relationship with a journalist or an influencer. And that is why he will agree to have an attentive ear… 5 – Free press release sites (interesting only for SEO) Small press release publishing sites are email list of electricians used to get a few more links to improve your ranking on Google. On the other hand, there is no point wasting hours copying and pasting your press releases on these dozens of sites. Most of which will never bring you a single visit… You can have an intern or an assistant do it, but don’t spend too much time on it. However, here are some sites where you can copy your press releases:telephone interview?
How to Write a Good Press Release and Get Visibility With Influencers?
If your press release is relevant, you have a chance that the journalist will call you for a more in-depth interview (as part of a dossier, a feature article, etc.). Here is the classic sequence of a request for an interview by a journalist (when you are in an SME) The journalist contacts you by email or telephone with a request for an interview, explaining his subject. Generally he needs a telephone interview between 15 and 45 minutes within 2 to 5 days maximum. You respond by email or text by offering a time slot for the next day (to have time to prepare for your interview) or the day after. You prepare the outline of your response to the problem, with a structure (steps, parts, etc.)
the most important message to remember, examples and customer cases, a few figures, shocking sentences and metaphors, a nice photo of you … You must write this framework in order to structure your speech and not forget anything. You book a quiet meeting room on D-Day , and you call the journalist with a landline phone (for good sound). Try to speak slowly, to let the journalist speak… You suggest that the journalist send him your notes by email so that he can have the plot of what you said, and above all not to distort your words too much.
This Will Allow You to Ensure That the Journalist
will have a good working basis, and for you it is the guarantee that your message will be well understood. On the other hand, do not write sentences, you must note big ideas and key figures accompanied by sources. For this interview to go as well as possible, plan. To reflect on the 2 or 3 key messages that the journalist must absolutely pass on, and on the main idea that he must keep in mind. It is essential to define beforehand the idea that the journalist must retain of your interview, otherwise you risk digressing on other subjects, examples… which will confuse the journalist with regard to your objective.
This is why it is essential to write down the idea and the key arguments on your message on paper beforehand. Write down these messages on paper in different forms (eg: a customer case, a study figure, an anecdote, etc.). And hammer them out at least 2 or 3 times (without doing any advertising!). You can also make it easier for him by telling him at the start of the interview, “ For me, there are 3 important things to remember on the subject of . I will explain my point in detail. For my first idea… “. And at the end of the interview, quickly recall what you want to say in priority “
