It no longer works. I like this sentence a bit “American style”, but “your fucking solution is not my problem”. On the contrary, it’s rather ” take an interest in my problem “, rather than telling me that your solution solves my problem because I’m not sure that you understood my problem correctly… Because that’s the problem with old-fashioned selling: you think you’re selling a product,
When you have to be “customer focused”, ie “what is your problem and how can I El Salvador WhatsApp Number List find a solution? ” The optimization of the Linkedin profile, one of the pillars of Social Selling in B2B! Social Selling, Influence & Employee Advocacy, the new levers of B2B prospecting? 12 What is a good LinkedIn profile? Once again I take my favorite expression
Through Relationships or via Remuneration
The good LinkedIn profile is the one who will do the job”. This means that someone who does not know you and who goes to your LinkedIn profile, must understand that he must call you because you are the person who will solve his problem! This means, for example, a professional photo For example, if you have a startup, it starts by taking “pro” photos (or by one of your semi-pro friends) of all the executives and all the managers and sales representatives of the company. The photo must “do the job”: it must give the right first impression from the start.
There are tools like where you get your photo rated by unbiased people: Social Selling, Influence & Employee Advocacy, the new levers of B2B prospecting? 13 Because what is important is not that you like your photo, it is not that “doing the job”… What matters is that the photo will give the impression that you are competent, that it makes people want to connect with you, that you have influence
That He Shares Content With His Audience
It’s totally subjective. And yet, that’s what you too do when you look at the photos of your contacts. Then you have to think about working on the base line, the hook that is often your current position by default. But that doesn’t interest anyone, especially when you say “key account engineer” / “sales…” /… Again you are selling the product when you have to sell a benefit or a solution. Then you have to work on your summary. By default it is not always written.
This is important since it is via keywords that the LinkedIn search engine works. Include these keywords in your summary, the ones you want to be found. You can add multimedia elements, add slides, videos… and place them at different levels. On the LinkedIn Mobile App and on the new interface, there are also statistics on the content you post on your profile. This allows you to see which shared content works best. For example, do 100% text content or photos or news work best?