The Procter & Gamble company and the German Bahrain Email List club have signed a marketing alliance that will span three European countries. It is clear that alliances with the main sports institutions in the world is an important factor in the marketing plan of any brand, its engagement with millions of fans are an excellent bridge to approach new audiences. The most recent example is the agreement that was announced between FC Bayern Munich and the company Procter & Gamble (P&G), establishing a sponsorship relationship for the next three years, which will mainly cover three European countries.
According to information from P&G and the German soccer club, the agreement is aimed at associating the brand’s products with the sports institution and its players, which includes marketing and advertising campaigns. The collaboration considers the design of promotional items on television and digital media -including social networks-, which will be broadcast from July of this year in Germany, Austria and Switzerland. The sponsorship focuses on four of the main brands of the American firm: Gillette, Braun, Head & Shoulders and Oral-B. Meanwhile, Bayern Munich benefits from incorporating one of the leading firms in the cleaning and personal care products market to the group of brands that are its partners in sponsorships
It should be noted that the usa business relationship between the two entities is not new, since Gillette and Head & Shoulders have as members of their brand ambassadors Thomas Müller and Manuel Neuer, respectively, both players from Bayern Munich and the German national team. This alliance brings together two profitable companies in their respective markets, both of which make a profit. On the one hand, P&G invests in the sponsorship of a club that is the biggest winner in the Bundesliga and one of the highest in all of Europe, and it also has millions of fans around the world. The Cincinnati, Ohio-based company has a 178-year history that in 2015 reported revenues of $ 76.27 billion.
