The URL is something basic in any field of online marketing, but do we really know what a URL is, where it comes from and good practices at the SEO level? All content on the web must have a single URL (Uniform Resource Locator) to avoid any type of problem with search engines, French Email List , it is one of the basic pillars of anything that has to do with the Internet, but do we really know what? what is a url?
What is a URL
A URL is the text version to replace IP addresses so that it is both human and computer readable to communicate with servers.
In 1995, Tim Berners-Lee, the father of the World Wide Web, implemented the standard for URLs (which would later be called URLs), today it is estimated that there are more than 100 billion web pages using the URL standard. .
Anatomy of a URL
A basic URL is compulsorily composed of 4 parts that are the ones that will govern the rest of the URLs of a web page:
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Protocol: There are two types of basic protocols:
http: It is the basic protocol by which the vast majority of pages on WWW servers are governed
https: It is the protocol, let’s say, of security. This type of protocol is used to protect user data such as credit card numbers or personal data.
Subdomain: A subdomain is a third level domain that depends on the main domain. You can create all the subdomains you want without any type of restriction, but the most common are:
www.example.com (www is the subdomain)
example.com (does not have a subdomain)
Domain: It is the main level of a website, if the domain is free it can be registered
TLD: It is the extension that accompanies the domain
Sub-folders: As the name suggests, they are folders that are within a domain or subdomain
Page: It could be said that it is the last level of a URL, where the final content is located
#TOP: It is used to show different versions or options of the same page or at a navigational level within the same page. Google does not take into account when indexing what is to the right of the hash mark
According to a study by MOZ, at the SEO level this is the priority of the parts of a URL:
Good SEO practices with the URL
As in any aspect that has the least influence on SEO, it is optimizable.
Containing the keyword
Although in principle it is something that no longer influences the positioning, I personally doubt it given the number of pages of dubious quality that rank very well for very competitive terms simply because they have “exact match domain”.
That is why it is advisable to include a domain in which your main keyword appears, as long as it seems natural and does not lead to user mistrust. These two examples are overly SEO-oriented domains:
But in a URL the entire domain is not the same, also in the rest of the URL of a page the keyword for which it is intended to position that page must appear, with the same advice: do not abuse the keywords, if not Google you can treat it as keyword stuffing.
The shorter the better
In principle there is no limit to the length of a URL, but it is recommended that it be short for two reasons:
A short URL will be much easier for the user to read and understand than a long one.
The positioning capacity of a word in a URL is lower the further to the right of the URL it is and the more words the URL has
For this reason you have to eliminate everything that is not necessary in a URL, that is, articles and prepositions of the URL, for example, if the URL is “How to improve the SEO of your blog” the URL should stay in “as- improve-seo-blog ”
Use hyphens
Whenever you want to separate words in a URL you have to use hyphens (-) and try to avoid types of separators such as under bars and the + symbol:
There is a lot of discussion about what is better at the SEO level: it depends on what you are looking for, one or the other will be more optimal. Let’s take the example of a blog within a website:
If what you want is to get links, mentions and relevance to the blog that directly influences the SEO of your website, the best option is to create it in a subfolder, since this will pass a large part of the link juice and authority to the upper domain. USA Business , If, on the contrary, you want what happens on your blog to have no influence on the web, either for fear of a penalty or because the web is oriented to more than one country, choose a subdomain.
