Time being precious: Always offer a small gift with the press release during physical events to reward them for the time granted (eg: a gadget, a sample, etc.). Stick to the news, and in particular to all the legal news. ? Send a press release explaining the implications of this standard and how your products meet them… Create a press kit with your press releases , your business card. The main information about your company and its products (and some goodies).
Who request it (at a show, etc.). Nb Sometimes certain companies make press releases with summaries in 50 – 250 – 1000 words. This method is mainly used in the USA. It allows journalists to be sent a ready-to-use text, regardless of the space available in the media. This world email address list sometimes help, especially for internet newsletters which must produce very short texts very quickly. Advertorials How to write a good press release and get visibility with influencers? 58 If you want to be visible in the press, the easiest and fastest way is to do an infomercial. There is no better, because the journalist will either cover your content in full
This File Will Be Given or Sent to Journalists
You just have to agree to pay to be visible , because you have to be aware that journalists must also make a turnover, and that the infomercial can be both interesting content for the magazine and the company. Sometimes it is interesting to do an advertorial when the magazine makes a thematic file, and thus offers brands that pay to have a full page with an interview with a client, the point of view of the general manager… This allows to have a double visibility, both in the file, and via the infomercial. How do you get journalists to call you? journalist and business With ConseilsMarketing.
I had dozens of publications in the press (Les Echos, Métro, 20 minutes…). The key was that I was spotted before writing the news article as an “expert” in my field, and therefore the journalist proactively picked up the phone to get my point of view. Indeed, the classic process for writing an article is: A request from the editor-in-chief for the writing of a file or an article (with constraints of deadlines, size, etc.). A first work of clarification of the subject by the journalist with his editor. In particular the orientation of the subject (the theme to be addressed, the reason for this article…), the details of the elements to be addressed in the article
Or Conduct a Tailor-made Interview With You.
If the journalist is an expert on the subject, he begins to write the article with the outline (detailed summary) of the article. Otherwise are editor submits some ideas and contacts to interview. Then the journalist completes his ideas with a documentary search. He searches on the web, in the books published on the subject… points of view to complete his vision, as well as experts to contact. The journalist conducts several telephone interviews with experts, end customers… and he enriches his article with quotes. He then synthesizes all his ideas, then writes his text to correspond to the initial constraints (number of characters, etc.).
Rarely, he can submit his article to the experts he has interviewed for validation (especially if the subject is very specific with few experts providing points of view). This approach shows how important it is to be either on the list of reference players in the sector (i.e. to be a leading company in the field, or to have recently sent a press release), or to be visible on the web when the journalist will type keywords in Google . This is why it is essential to have a Blog on your theme in addition to your press releases. If you want to learn how to gain visibility on the web, you can follow my training on blog creation & social media management ( see this link ).