Convincing and proving to the customer that this is the product they want . He needs to solve his problem, and that he will get his money’s worth. Added value also means taking information and adding value by transforming the content. It’s like in the kitchen, you can sell flour and eggs. And you’ll only sell them for a few euro cents. But by transforming them a little you can sell madeleines, or more fashionable cakes like Muffin. Or an even more fashionable and prettier product like cupcakes. How to sell your products 100 times more expensive..
Aand yet Bosnia and Herzegovina WhatsApp Number List make happy customers 33 The more you are able to add value and a refined product, the more expensive you can sell it. How to create emotion to sell your products more expensively? How to sell your products 100 times more expensive… and yet make happy customers 34 Emotion can be triggered in several ways: fun The surprise Joy The fear Security esteem The brand elegance … The most powerful levers are fear and lack, because it is a human reflex that is stronger even than the benefits that we will bring.
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This is why, to sell more expensively, it is interesting to play on fear. For example, for a long time in the field of software, I offered “Legal Compliance Kits”, with software + a contract + a guide, which enabled us to sell our products at 2 to 3 times the price. The goal is to manage all the legal aspect in place of the client (the fear of administration). Emotion also passes through the human and the relational. This is why we are now going to speak of emotion through the relational and the human. This belief was revived by Loic Simon’s post on linkedIn
How to sell your products 100 times more expensive… and yet make happy customers 35 Loic highlighted a video of an American Marketer (Tara Hunt) who indicated that we should no longer have Corporate and sanitized videos, with too slick formatting, on the contrary we should try to convey feelings via more human videos. Here is the video in question: My observation is that we can no longer do “in between”, we need either a “super professional” video with animation
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Editing… or a video with emotion and truth (with good editing too). Here, for example, is the alternative with a well-edited “corporate” video.For my part, it’s already been 2 to 3 years that “the mass is said”, and that I almost stopped the videos too “Corporate”. Indeed, making quality “corporate” videos requires a lot of work, and even with a corporate style. You also have to add a lot of added value, as well as a good dose of emotion (astonishment, curiosity, etc.).
This is why, if you have been reading conseilmarketing.for a while now, you must have realized that now I no longer say “we”, I no longer say for example “At Conseilsmarketing we will do if we are going to do that” / … I say “I” more and more to talk about myself, my experience… For example in my videos and my Podcasts I now say “I”, in the articles I say “I”, I put my photo on the site… If you also watch my podcast ( see my Itunes channel ),