Tell yourself that some of your customers still want to buy the “top-of-the-range” version. So it would be silly not to offer it to them! The 7 steps to maximize your customer value and increase your average basket . Now if you have no idea what you could offer them as an additional product or what you could put in a premium version of your product. Do a survey and simply ask your customers what they want via a satisfaction survey ( see this article ). 7)
Continue the conversation with your customers to build loyalty Retaining a customer Croatia WhatsApp Number List costs between 5 to 10 times less than trying to acquire a new one. It is therefore essential that you put in place a strategy to retain your customers and make them buy more frequently. This is the reason why you need to maintain constant conversation with them. Be visible where they are. One of the ways to continue the conversation is to communicate with them by email and offer them new bait that will allow you to validate or not their interest in a particular subject. Example of SNCF email
The “Maxi” Version With Large Fries and Large Drink for Ten Cents More
If you have an account on the SNCF website, here is an example of an email you could receive for your birthday. The 7 steps to maximize your customer value and increase your average basket 28 (source: SNCF email) Be careful, however, do not make the mistake of communicating with your customers only to promote your offers. Bring them value, offer them solutions, gifts, make your audience want to hear from you. You should also set up sponsorship programs
in order to base your success on word of mouth: The 7 steps to maximize your customer value and increase your average basket 29 Sponsorship will allow you to grow your prospect base and your conversion rate. The only condition is to have satisfied customers with your offer. Conclusion The 7 steps to maximize your customer value and increase your average basket 30 By following the 7 steps of the customer value optimization process for each of your sales tunnels, you will build an effective marketing system that will allow you to effectively promote your offers to
Well This Is an Upsell
The right people at the right time. Clearly you will sell to more customers who will buy more and more often. Now if you want to go further and know how you can use email marketing to build a successful sales system. I advise you to read the column and the summary of the book Invisible Selling Machine by Ryan Deiss. The 7 steps to maximize your customer value and increase your average basket 31 You want to know more ? You can contact Nicolas Favier from Système Marketing . Nicolas is a consultant in marketing strategy. He helps entrepreneurs, VSEs and SMEs to have more customers who buy more and more often thanks to the optimization of their sales process.
