Prokhorenko Maria Prokhorenko columnist for Laba Snickers encourages don’t slow down. Bounty is associate with the islands. Santa Coca Cola is associate with family values. Each of these brands has create an image and strong associations for their products in communication with the consumer. These are the qualities inherent in archetypes. We tell why they are important and how to create a brand from the point of view of Carl Jung’s theory. Archetype what it is and how it works To be closer to the audience brands become part of their real world. They create guide characters the Nesquik rabbit the Jolly Green Giant. These characters appeal to the values that resonate with people and all because brands know their target audience and competently use research data in communication.
What Factors To Analyze
An archetype is a behavioral program that we implement throughout our lives. Brands choose their archetype base on strategies behavior patterns and manner of communication with customers. This is not a label but a living image that is create Australia Email List taking into account the nuances of target customers and the brand concept. All archetypes are represente in a person but one of them is the leading one. It is taken as the basis of the archetype. The theory itself is base on man’s main desire goals and values emotions fears strategy and logic social and individual aspects For the first time the topic of archetypes was touche upon by Carl Gustav Jung and it was simplifie and introduce into marketing by Margaret Mark with her book on unsinkable brands The Hero and the Rebel.
When To Hold Pestle
The archetype is use in all brand communication channels from social meia content to the selection of ambassadors and opinion leaders. 12 archetypes and their features Jung’s theory was simplifie base on 12 models of human behavior. American marketers USA Business have divide these archetypes into 4 groups according to the dominant motive. Each archetype corresponds to the nee that a person experiences when trying on an image. Individualism and independence The main characteristics of the archetypes of the group growth and curiosity. 1. Innocent Features low and meium price category maintaining a spotless reputation. A simple manner of communication associations with lightness ease and childhood.
