Did you think it was easier to write on social networks than on your blog? Connecting with your fans or followers and being a result of such social noise is an art that you too can and must master. Democratic Republic Of the Congo Email Address , They said that before it was enough to open a profile on a social platform and publish interesting content for your audience. In the old days everything was easier: few brands, algorithms playing in favor and the fans were rising like foam.
Now social media has become a pitched battle of different and increasingly demanding people who are dedicated to scanning what happens on their timeline.
Knowing how each social platform works is essential but you should also know how to avoid problems that can cost you the much-desired follows, retweets or likes that bring traffic to your page and can help you close more than one sale. That in fact the latter, like all, is what you are looking for.
Why do you need to know about copywriting on social media?
You may have noticed that words are the best way to persuade a person to do something. That is why copywriting becomes the fundamental seduction weapon to capture attention and connect with people to do what you want .
However, copywriting faces a great challenge in social media. It seems silly, but it has nothing to do with writing a post or writing a landing page to promote a service. It requires an extra dose of creativity and an impeccable mastery of each platform.
In its day, most users opened a profile to keep up to date with news, connect with people, share their photos and have fun. What they don’t expect from a relationship with their favorite brands is constant promotion of products or services. Do you want something else. They seek interaction, fun and feeling close.
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Mastering copywriting will help you write those strategic messages that you publish in real time. Once you master this art, it is for life .
1. Think before you write
Something that seems so obvious but needs to be repeated.
Think of an update to Facebook, Twitter, or even Google Plus. You have a small space to get a person to do an action: click, respond, share or all at the same time that that would be the bomb.
Before writing, think about what you want to communicate and don’t get carried away so quickly. You are in a two-way conversation, this is not going to the fore, give a speech and get away.
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2. Set goals and go for them
What do you want to get? With each content you publish, you have to have a goal, a strategy.
Remember why your audience is on social media . It can be for leisure, to find relevant, interesting or inspiring content. It is much easier to write when you have clear objectives and especially when you have a complete X-ray of what the type of audience you have is like. Your message will be more direct and persuasive because you know better than anyone what they are expecting from you.
3. Don’t be lazy and leave the copy and paste for other things
Do not dedicate yourself to copy and paste the same update in each of your social profiles. Each social platform is different and the public that is interacting does not look for the same content or connect the same. USA Business
You have to adapt . If LinkedIn for example is characterized by being more distant and professional, on Facebook you can bring out your rogue side and provoke your audience.