Before starting there are 7 key questions What is the target market What are the customers personas you are targeting? What are the obstacles benefits and. The notion of urgency (irresistible offer) What are the sales and communication channels. What is the business model and can your CRM ERP handle it. What is the marketing strategy (goal & objectives) and action plan? …
Following this, here telephone bresil the main tools to put in place as part of a go to market: The Launch Note: it is the bible on the release of a product… all the answers must be there, it is the absolute reference, which must be updated at each meeting or advanced. It is not a commercial document but it brings together technical and marketing information… Launch press release for internal, Customers & Resellers It details the prices, the functions… “Go to Market ” macro planning (a “checklist”) Marketing Tools Communication actions Action Managers The Communication Device:
The Minimum Pack at Launch Pitch
+ USP Press release Product sheet & technical configuration Website page (text, video demo, screenshot, etc.) Sales training The internal & external Web seminar The Argument Customer and prospect emailing The list of PO parks and customers and resellers The pre-sales PPT … Optional communication device: Cartoon video Email signature Purchase of keywords Tour de France Battlecard FAQs Response to calls for tenders 3D visual Demo script White Book … In addition, here is a PPT in English that summarizes a Go To Market strategy: Product launch checklist – Go to Market from Eloquant
How to have a brand and a graphic charter that makes the difference against your competitors?In a tougher competitive environment, differentiating on price or features becomes increasingly difficult. To really make a difference against your competitors, you have to convey emotion and offer a different quality of service, because these two elements are much more difficult to copy, and above all they make it possible to change the perception of prospects via vis-à-vis of your brand.
Contents of the Article How to Create
a powerful brand image against its competitors? At the base of a strong brand there is necessarily a clearly defined DNA! The second step is to validate who your typical customer is, the persona! The third step is to simplify the message… The fourth step is to look for good ideas elsewhere… The fifth step is to involve your collaborators or contacts The sixth step is to test your ideas with real prospects. The seventh step is to check that in the end you have not already copied an idea. In conclusion… How to create a powerful brand image against its competitors?
How to have a brand and a graphic charter that makes the difference against your competitors? 6 Brand image is the way your customers, prospects, influencers perceive you… If a brand image can be destroyed in 5 minutes following a bad buzz, it takes weeks, months, even years to build… You must therefore focus your efforts on conveying a consistent brand image across all media and formats. This means a consistency of messages, colors… for your business cards, your product sheet, your logo, your website, your accounts on social media…
