I am pleased to welcome Emmanuel Lecugy, creative director ( lecugy.) . This article is a summary of an exchange with Emmanuel about the modernization of a company’s image (graphic charter, logo, brand name, etc.). And branding. Contents of the article What are the 7 most glaring errors that show that a company needs to review its graphic identity .Your visual identity has aged, it is no longer “in tune with the times. It is not available on digital. It is translated internationally 4
Your logo is not vectorial (not available on other media) and it works poorly in investors mailing list format (unreadable, no square / rectangle format) 5 – It has a hidden meaning that you didn’t see at first 6 – It has no visual impact / it lacks consistency 7 – He hasn’t had a makeover in 4 years. What are the steps and best practices to give more prominence to a brand? How to write a good brief for a communication agency to review its Branding? Want help with your Branding? What are the 7 most glaring errors that show that a company needs to review its graphic identity? 7
Glaring Problems That Show You Need to Revamp Your Graphic Identity
6 First of all, I won’t talk about graphic identity because it’s only a small piece of a brand’s identity, I’ll talk about branding in the broad sense. Indeed, the definition of the graphic identity often comes down to the graphic charter (logo, fonts, colors, etc.) that we will use on different media (business card, site, videos, etc.). You can see examples of graphic charters on this link. The branding is broader. Branding is defined via all the marketing actions (communication, content marketing, advertisements, etc.) that the company will carry out in order to position itself in the minds of the consumer.
According to Jeff Bezos (CEO Amazon), Branding is what people say about you when you’re not around. 7 glaring problems that show you need to revamp your graphic identity! 7 Thus, the choice of a brand or product name (see this article ) is a start of Branding, because the name of the product or service will evoke different emotions in a prospect. Here are some examples of brand names, with their origin: 7 glaring problems that show you need to revamp your graphic identity! 8 Another component of branding is to define the choice of graphic identity (internal / external graphic charter).
Why Not Also a Sound Olfactory Visual Charter
Finally a clear positioning and values. But to answer your question on the graphic identity. I will therefore give 7 tracks which show that it is time to review your graphic charter. Your visual identity has aged, it is no longer “in tune with the times” In particular, one can note • Typography . More and more brands are using lower case (lowercase), even the first letter of the brand or “handwritten” style typography. 7 glaring problems that show you need to revamp your graphic identity! 9 7 glaring problems that show you need to revamp your graphic identity!
10 To convince you, here is the Yahoo logo declined with several fonts. The emotion and the message can vary greatly depending on the type of font. Glaring problems that show you need to revamp your graphic identity! 11 • Colors: each color has a meaning… look at the graph below, you can see that the color of a logo has an impact on its perception. 7 glaring problems that show you need to revamp your graphic identity. Here is an example of visual identity in the medical field with green and purple. To express the notions of health and expertise:
