I had the opportunity to participate in the AllForContent.fr show with a conference dedicated to B2B Content Marketing. Upstream, I had the opportunity to discuss with Axel Caborderie from Get Fluence (a buzz platform that connects advertisers and influencers) about the most effective Content Marketing strategies. What always remains true, and this is one of the main principles of web marketing. Is that you should never rest on your laurels and always question yourself. With the omnipotence of new technologies, new functions available,
Changes in algorithms… time seems to be constantly accelerating and marketers ukraine cell phone numbers constantly adapt their Marketing Strategies. A company must therefore always question itself to refine its digital strategy, and especially in Content Marketing. Indeed, content marketing (or marketing via content) requires a sustained effort over time through. Content that is currently performing (and that needs to be maintained), for example blog posts that are currently well positioned in Google. Content that must be created to position yourself on a theme, a keyword
For Example, Create Articles to Position Yourself on Google
Video content to be visible on a new theme on Facebook… Formats that work best (ex: videos…) and those in decline (ex: plain text, images…) Decreasing social networks (eg Twitter, etc.), and growing ones (eg, Instagram, etc.) … In this article, I will bring together the key points of our discussion. With a reminder of the almost eternal fundamentals, but also and above all the trends to exploit this year. The goal is to give you the keys to make a difference through your content. Contents of the article The pillars of a content marketing strategy 11 tips to make 110% use of your content marketing strategy! 1)
Use video on Linkedin & Twitter 2) Put infotainment in your videos 3) Pay to get visibility with influencers 4) Use Podcasts for long formats and proximity 5) Make long formats on Youtube 6) Go live on Facebook & Youtube 7) Use the power of Facebook & Linkedin Groups 8) Take care of the look of your content, especially white papers and other bonuses 9) ABM (Account Based Management) in content marketing 10) Be more human and emotional 11) Post less often, but better In conclusion…
The Pillars of a Content Marketing Strategy
11 concrete tips to get more prospects thanks to Content Marketing! 6 Effective content marketing differs from the production of “SEO” content by the fact that it emphasizes the quality of the content rather than the quantity. Indeed, content marketing is moving more and more towards an ever more precise personalization of content. The goal is to target less and less broadly (in order to avoid the current phenomenon whereby 95% of prospects coming from content marketing actions are off-target (students, etc.). And with more commitment.
This means that in terms of Content, a company will have to create ever more precise content and promotion techniques. Because beyond the creation of content, promotion (“for free” with its community or by paying with its ecosystem) has become the key to success. In terms of the distribution of paid content (sponsored articles, influence campaigns, etc.).The goal being to reach an active and committed community on the subject, and not just a generic “influencer”. Similarly, the prices of sponsored content are extremely variable depending on the size of the influencer. Knowing that in any case, an effective sponsored article must create added value.
