Tips that will help you improve the web positioning of your ecommerce in a natural way. Getting an eCommerce to stand out through SEO is becoming increasingly difficult. Google strives to offer the best result so the big brands like Amazon, Germany Email Lists , Zalando or Spartoo are increasingly difficult to beat.
But there is still hope for small electronic businesses that want to make a place among the giants, these 10 tips to improve the SEO of your ecommerce will help you improve your search results.
1. Add texts in categories
A category without text is simply a list of articles with some text of the product descriptions that in turn is duplicate text of the text inside the product.
Having original, well-written texts that really help the user can push the SEO of your ecommerce more than you think.
The important thing here is not to write the text thinking about the search engines but rather that the text helps the potential client, you must add at least once the keyword that the category focuses on, but not fill the text with them.
The good thing about this is that in Spain there are very few online stores that make good use of the descriptions in the categories, in this US page of pet products you can see well optimized descriptions:
Category descriptions
2. Link between products
Adding links on product pages to other products, in addition to improving cross-selling between articles, increases the number of pages that Google reaches . There are many ways to implement these links:
Offering related or complementary products with the one the user is looking at
By adding links on the product pages, you will get Google to reach the rest of the products without having to return to the first levels of the web, also improving cross-selling by offering products that may be of interest to the user.
3. Do not index the parameters of the URLs
In ecommerce, it is very common to use parameters when creating sessions for users and filtering products: filters by product characteristics (color, size, score, etc.), ordering (lower price, relevance, higher price, in grid, etc.) and by product types (LED televisions, plasma televisions, etc.). The problem is that many of these parameters do not change the content of the page , that generates many URLs for the same content.
In this example we can see three parameters: type of television, minimum price and maximum price.
Solution
The solution for any problem with the parameters is to add a ” rel = canonical ” tag towards the original page , with this you could avoid any problem of duplicate content between the different pages created by the parameters. USA Business , In addition to this, you must indicate to Google through Google Webmaster Tools> Tracking> URL parameters which parameters to ignore when indexing pages on your website.
