People start by reading at the top left, then they scan the text, and finally they end up at the bottom right. It is therefore essential to respect this mode of reading, while emphasizing the key elements: price, offer, etc. 2. Opt for a leaflet flyer if you have a lot of information 10 essential tips for successful flyers! 12 The fold-out flyer is a strategic choice when you want to convey a lot of content in little space. The advantage with this type of flyer is that it allows you to insert even more content without affecting the overall readability. In addition to that, it makes the information more digestible,
Because the leaflet cayman phone numbers it possible to cut the content into parts, sections, themes. It is therefore the best choice if you have a lot of products to present to the public or if you cannot do without certain information. A print that folds out is also more captivating than one that doesn’t. The ideal and even the most recommended is to make a 3-fold flyer. On the other hand, if you have just 1 single message to convey, a front or front / back flyer will be more relevant. 3.
Take Care of the Title to Make It Catchy
10 essential tips for successful flyers! 13 For lack of space, you must choose to highlight 1 main message, which will be the reason for distributing the flyer. This message can also be the phrase used by the people in charge of distributing the flyer “The aperitif is offered” / “Disco evening this evening at 11 p.m.” /… This right title sums up the entire flyer, and makes the person want (or not) to have more. attract more customers Receive 1 tip every 2 days by email to help you attract more customers: Traffic generation & SEO Growth Hacking Emailing .
Simple advice to apply immediately. E-mail okay Most of the time, it is an invitation to an event or a service proposal. The choice of the title is therefore a point on which it is necessary to emphasize, because it is the element which must be the most visible. For example, if the irresistible and differentiating offer is to offer a €10 reduction, an aperitif, a TV to be won, a karaoke… it must be the most visible. The title is the first element sought by the person who discovers the advertising material. A good flyer title must therefore be concise and catchy,
And Must Be Able to Hold the Reader’s
attention and encourage them to read more. 4. Add a call-to-action 10 essential tips for successful flyers! 14 You need to spur prospects to action. This goes through various processes including promotion, social proof, urgency…. A good call to action is based on an irresistible offer as described below: 10 essential tips for successful flyers! 15 So, when designing a flyer, if you have enough space, you should insert the different levers to prompt action.
Be careful, however, to choose your offer carefully… Below is an example with 3 offers, of which only 1 is profitable: The initial offer with a $1.8 beer that makes 20% of the sales, and another at $2.50 that makes 80% of the sales A “downsell” promotion with an offer at $1.60 which makes 0% of sales, $1.80 which now makes 80% of turnover (therefore a loss of turnover!) , and the $2.50 offer that now only makes 20% of sales. An “upsell” promotion with the $1.80 offer which makes 5% of sales